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I gave a speech at Joe Polish’s Cash Creation Conference a couple of years ago that, based on feedback, has had a greater impact than any speech I have ever given.

I still get people coming up to me saying “Don’t believe the hype!” – the message had stayed with them and has had an impact on their choices and success.

Now when I gave this speech the recession was in full steam, a lot of businesses were dealing with declining revenue and profit. People were just plain scared.

Every news channel was talking about doom and gloom: lay-offs, high unemployment, bankruptcies, and government bailouts.

There was a general atmosphere of panic, especially for business owners.

The point of my speech was that there was a lot of good news and opportunity at the same time as the bad news.

Whenever one door closes, another door opens – ALWAYS. The challenge is, if we are so focused on the closed door, upset that it has now closed, we miss the new door opening.

The problem at that time was that even if you believed that the recession was opening up new opportunity, you were being bombarded with negative messages – doom and gloom on every channel.

Which led to “Don’t believe the hype”!

Fast forward to today and we have all experienced change and growth in our business. The recession was not the end of everything we hold near and dear.

I am not trying to minimize what it takes (and what it has taken) to adjust to the changing market conditions.

But there is a benefit – without change or challenge there is no growth.

There is no such thing as status quo. In business you are either growing or you are dying.

And we are continually bombarded with negative messages about business and the future.

So how do you escape the hype and instead tap into the opportunity?

The key word in “Don’t believe the hype” is BELIEVE.

Whatever you believe, you create.

What we believe, or our perspective (what we think), determines how we interpret or see what is happening – our view of the world and events.

Our view and opinion determines the action we take (or don’t take).

The action we take determines the results we produce.

The results we produce reinforce our belief.


This is where the term “Self-fulfilling prophecy” comes from. What we believe is what we bring about. We always make ourselves right.

Now here is where the power is – you can choose what you believe!

What? I don’t believe that! It’s not what I believe – it’s what is true!!!

According to John Assaraf (teacher in The Secret, author of The Answer), a belief is just a thought you think over and over again.

Let’s check it out. You are feeling stressed in your business. The newspapers and TV news are constantly stating that businesses are struggling, consumers are not spending.

If you belief that they are right, we are in a recession and people are not spending money, what would your view of your business be?

Maybe that it didn’t matter what you did, what action you took you were not going to be able to change people’s spending decisions?

If that was your view, what actions would you take? Would you cut back on your advertising and marketing? Would you decrease your sales calls – I mean why bother!

If those were the actions you took what results would you produce? Predictably your sales would be lower – which in turn reinforces that we are in a recession and people are not spending money.

But, you argue, that’s true! We are in a recession and people are not spending money!

Be very careful of “truth”. Usually it is just a belief masquerading as reality.

Because the reality is that while there are some businesses that are not doing well right now, there are many others that are posting record growth and profits.

And people may have changed their spending habits, but they are still out there spending money.

You may have to change how you communicate what you have to offer and why they should choose you.

You may need to change how you package your products or services.

But if you create value with what you sell there are people in your market who want to buy what you have to offer.

Challenge yourself. When you hear yourself say (or think) we can’t do this; the market is against us; people aren’t buying – are you just trapped in a limiting belief?

“I am fearful when others are greedy and am greedy only when others are fearful. ”

Warren Buffett

You can choose your beliefs by choosing what you think. Why not choose beliefs that support your vision and goals!

What beliefs are supporting you? What beliefs are limiting you?

Share your thoughts and beliefs on today’s topic.

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