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The Blog

Check out articles on how to effectively market you company and build a team.

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How to Coach Your Way to Success

A Profit Generator Community Training You cannot see a system when you are inside of a system. A coach provides a mirror to...

Creating a Market of One

A Profit Generator Community Training If you don’t clearly communicate the value you provide – why choose your business...

4 Walls Marketing

  A Profit Generator Community Training Everything you do is marketing  It’s important in marketing to understand who...

Company Core Values

A Profit Generator Community Training “Coming together is a beginning. Keeping together is progress. Working together is success.” -Henry Ford  It’s essential that your team work cohesively and pull in the same direction as you to create a consistent customer experience  It’s important to establish your company ground rules – the core operating principles to set the standard of how your team interact with each other and with your customers Your ground rules will probably sound obvious –...

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Yearly Business Plan

A Profit Generator Community Training  Brainstorming and creating your yearly business plan and goals to some may appear as non-productive effort. I disagree. I think creating a solid plan for the following year is one of the most important elements to a successful year. It usually takes 5 years or more of hard work and planning to generate an “Overnight Success”. Your plan for the year is your roadmap. With it you can make decisions, take action and build momentum. You can change your...

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Don’t Believe the Hype!

I gave a speech at Joe Polish's Cash Creation Conference a couple of years ago that, based on feedback, has had a greater impact than any speech I have ever given. I still get people coming up to me saying "Don't believe the hype!" – the message had stayed with them and has had an impact on their choices and success. Now when I gave this speech the recession was in full steam, a lot of businesses were dealing with declining revenue and profit. People were just plain scared. Every news channel...

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Price as the Last Resort

Many businesses make the mistake of leading with price. In other words, when selling their product or service, the first thing they promote is the price and if they want to increase sales they reduce the price. The problem is this has you competing solely based on price with big chain stores or businesses that can buy at a lower price than you can, and usually sell at a lower price than you can. So your margins are squeezed. You feel as if you are working longer and harder for less and less...

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UpSolutions:The Surprising Simple Recipe for Generating Business Success

A Profit Generator Community Training Most businesses are so busy struggling to increase sales, they miss their biggest advantages – their existing customer base and their team’s collective knowledge and experience As a business struggles, the focus is usually on increasing sales. The problem is that most employees don’t want to sell, and your customers don’t want to feel sold Your customers don’t even know how to ask for what they really need – they don’t know how to think about what you can...

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