The BlogCheck out articles on mindset shifts and positioning your company for success.
Featured & Recent Articles
Browse our articles below to stay up to date.
Several times over the last couple of days I have heard grumbling from people frustrated because they have dealt with companies that have not handled complaints well. What they were most frustrated about is they have literally gotten nothing back after expressing what they have not been happy with. Generally what customers want most is to feel heard, and if something has gone wrong to have it corrected. And yet most companies fail miserably at handling complaints. If you want to immediately...read more
Traditionally economics has been defined as the study of scarce resources. And if there are a limited number of resources then all of us are battling for a share, often leading to win-lose situations. I have to out-perform or out-bid you to win. Operating in this way defines what you think is possible for your business and limits your business decisions. And what if it’s wrong? Or no longer holds true? Recently I heard Paul Zane Pilzer speak and he argued that the Law of Scarcity at one time...read more
How do you describe your business? How does your team talk about and describe your business? If you describe your business as the industry you are in you immediately stereotype how people think about it. What comes to mind with “ABC Cleaning is a carpet cleaning business specializing in residential cleaning”? Ah you think – carpet cleaning company and ABC Cleaning is lumped in with any other carpet cleaning company in town (or that you have had experience with) In this example how the company...read more
When was the last time you looked at your business through your customers’ eyes? What do they see? I was at a spa a couple of days ago enjoying wonderful treatments including a facial. The staff and treatments were excellent. But when I lay down on the treatment table and looked up at the ceiling there was a big water stain on one of the ceiling tiles. Now the stain would be easy for the staff to ignore or miss – they aren’t looking up. But their customers are! The stain stands out and takes...read more
When someone asks you what your product or service costs - how do you answer? Do you respond with the price and are left trying to justify it? Or do you use the "what does it cost" question to position the value you has to offer? Same question but how you answer it (and how your team is trained to answer it) determines whether you are forced to compete on price or you set up an opportunity to create a customer for life and get paid for the value you provide. The problem with the price question...read more
There has been phenomenal scientific research about something called Positive Psychology. Basically we have gotten it all wrong! We think that if we get everything working perfectly then we will be happy. When scientifically over and over again what has been showing up as the Happiness Formula is that if you are happy, then everything goes perfectly! Okay, maybe not perfectly but the secret to producing results, making changes and reaching our goals is to start out in a state of confidence and...read more