Select Page

Creating a Market of One

A Profit Generator Community Training If you don’t clearly communicate the value you provide – why choose your business –customers will choose the lowest perceived price and you will be commoditized Value Innovation is when you deliver greater value than what your...

4 Walls Marketing

  A Profit Generator Community Training Everything you do is marketing  It’s important in marketing to understand who you are marketing to – your target market  It’s also important to consider different types of marketing and different “zones” of marketing  On...

Price as the Last Resort

Many businesses make the mistake of leading with price. In other words, when selling their product or service, the first thing they promote is the price and if they want to increase sales they reduce the price. The problem is this has you competing solely based on...

Getting to the Ah

One of the most important shifts going on in business right now is the change from focusing on transactions to solutions. If you think your business is about what you sell – think again! Your business is always about the value or results – the solutions...

The Power of Three

How many times have you heard “You didn’t tell me that!” and you know for a fact that you did communicate what they don’t remember you saying? Sometimes it is just a minor annoyance, but sometimes a communication gap can have serious business...

The Easiest Fix to Ramp Up Your Business

I see this over and over again – the entrepreneur and team are so focused on the day to day activities they completely miss the #1 thing that impacts their customers’ decision the most. What is it? The sign outside your store or office. If you have a...