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4 Walls Marketing

  A Profit Generator Community Training Everything you do is marketing  It’s important in marketing to understand who you are marketing to – your target market  It’s also important to consider different types of marketing and different “zones” of marketing  On...

Getting to the Ah

One of the most important shifts going on in business right now is the change from focusing on transactions to solutions. If you think your business is about what you sell – think again! Your business is always about the value or results – the solutions...

The Power of Three

How many times have you heard “You didn’t tell me that!” and you know for a fact that you did communicate what they don’t remember you saying? Sometimes it is just a minor annoyance, but sometimes a communication gap can have serious business...

The Easiest Fix to Ramp Up Your Business

I see this over and over again – the entrepreneur and team are so focused on the day to day activities they completely miss the #1 thing that impacts their customers’ decision the most. What is it? The sign outside your store or office. If you have a...

Is Profit Walking Out Your Door?

Every time someone walks through the door of your business (or interacts with one of your team members) you have the opportunity to convert them into a loyal customer, and sometimes a raving fan. (My definition of a loyal customer is someone who chooses your company...

Increasing Customer Communication

A Profit Generator Community Training Your customers are always talking to you. Most businesses focus on the words and miss the important message being communicated If you are listening your customers will always tell you what is important to them and what they want...