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The Easiest Fix to Ramp Up Your Business

I see this over and over again – the entrepreneur and team are so focused on the day to day activities they completely miss the #1 thing that impacts their customers’ decision the most. What is it? The sign outside your store or office. If you have a...

Creating a Market of One

A Profit Generator Community Training If you don’t clearly communicate the value you provide – why choose your business –customers will choose the lowest perceived price and you will be commoditized Value Innovation is when you deliver greater value than what your...

4 Walls Marketing

  A Profit Generator Community Training Everything you do is marketing  It’s important in marketing to understand who you are marketing to – your target market  It’s also important to consider different types of marketing and different “zones” of marketing  On...

Company Core Values

A Profit Generator Community Training “Coming together is a beginning. Keeping together is progress. Working together is success.” -Henry Ford  It’s essential that your team work cohesively and pull in the same direction as you to create a consistent customer...

Yearly Business Plan

A Profit Generator Community Training  Brainstorming and creating your yearly business plan and goals to some may appear as non-productive effort. I disagree. I think creating a solid plan for the following year is one of the most important elements to a successful...