Articles & Podcast Interviews
Harnessing Marketplace Forces
The Power of Increasing Efficiency There are two main marketplace forces every business is dealing with right now – one is increased competition and...
Creating a Perception of Value – Your Competitive Advantage
If You Don't Clearly Communicate Value Your Customers Will Choose the Lowest Perceived Price! Have you ever price shopped on the internet before you...
Everything is Top Down in Your Business
How You Treat Your Team is How Your Team Treats Your Customers! Everything is Top Down in your Business. How you treat your executive team and...
Customers are Starving for Your Knowledge
Are You Missing Your Biggest Opportunities? Has this ever happened to you? A customer calls your company and ask for the price of your service and...
Indian MD’s Unorthodox Prescription
Innovative Hospital Cares for Nation’s Poorest – and Turns a Profit! That was the headline of a newspaper article in The Toronto Star on April 2nd,...
UpSolutions vs UpSelling
How to Engage Your Team to Better Service Your Customers! Have you ever experienced this? A young mother comes into the pharmacy with a sick...
The CBA Alphabet of Success!
Are You Missing the First Crucial Step to Breakthrough Results? Before you can achieve the results you desire, you have to be able to envision what...
Staying Top of Mind
Staying Top of Mind with your Customers Marketing Alone is Not Enough! I was having a conversation with a business owner in Ireland recently and he...