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What Do Your Customers See?

When was the last time you looked at your business through your customers’ eyes? What do they see? I was at a spa a couple of days ago enjoying wonderful treatments including a facial. The staff and treatments were excellent. But when I lay down on the treatment table...

Achieving Abundance

Traditionally economics has been defined as the study of scarce resources. And if there are a limited number of resources then all of us are battling for a share, often leading to win-lose situations. I have to out-perform or out-bid you to win. Operating in this way...

Handling Complaints – A Competitive Advantage

Several times over the last couple of days I have heard grumbling from people frustrated because they have dealt with companies that have not handled complaints well. What they were most frustrated about is they have literally gotten nothing back after expressing what...

The Great Divide

Often in the Profit Talk Newsletter I have commented on the shift that is happening in the marketplace from selling products or services to selling solutions. Well the same shift is also happening within companies to positions and personnel. A friend of mine has an...

The Easiest Fix to Ramp Up Your Business

I see this over and over again – the entrepreneur and team are so focused on the day to day activities they completely miss the #1 thing that impacts their customers’ decision the most. What is it? The sign outside your store or office. If you have a...