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7 Things to NEVER Say to a Customer

7 Things to NEVER Say to a Customer

Your customers are everything. After all, without them, your business wouldn’t exist. By avoiding these seven phrases, you’ll keep your customers happy and give them the best experience so they keep coming back.  #1: “No.” The word “no” should never stand alone in...
Future-Forward Business Design

Future-Forward Business Design

We shouldn’t ever be surprised by a recession. After all, everything is cyclical, and the market is no different. So, we know they’re coming! Instead of fearing or dreading recessions, future-forward business owners can embrace, and prepare for them and the...
Price Vs. Value and How to NEVER Get Price-Shopped Again

Price Vs. Value and How to NEVER Get Price-Shopped Again

The Oxford English dictionary defines price as “the amount of money expected, required, or given in payment for something.” On the other hand, value is “the regard that something is held to deserve; the importance, worth, or usefulness of something.” Price-based...
During Challenging Times, Celebrate Your Customers

During Challenging Times, Celebrate Your Customers

It’s no secret that the world as a whole is going through a tough time. We’re amid a pandemic, after all! At the time of this post’s publishing, Covid has been a global concern for over a year. Even with signs we are coming out of lockdown restrictions, millions of...
Seeing Your Business Through the Customer’s Eyes

Seeing Your Business Through the Customer’s Eyes

Do you know what your customers see when they interact with your business? At every touchpoint, whether online or in-person, you’re communicating something, and it’s either strengthening or weakening your brand in the customer’s eye. So, as your customers embark on...
Podcast Interview: Embracing Change

Podcast Interview: Embracing Change

Recently I joined George Grombacher on the LifeBlood Podcast to talk about the impact of COVID on business. In this episode, we talked about the impact COVID has had, how it’s important to be thinking about innovating in good and bad times, and how to make sure you’re...