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Creating a Market of One

A Profit Generator Community Training If you don’t clearly communicate the value you provide – why choose your business –customers will choose the lowest perceived price and you will be commoditized Value Innovation is when you deliver greater value than what your...

4 Walls Marketing

  A Profit Generator Community Training Everything you do is marketing  It’s important in marketing to understand who you are marketing to – your target market  It’s also important to consider different types of marketing and different “zones” of marketing  On...

Company Core Values

A Profit Generator Community Training “Coming together is a beginning. Keeping together is progress. Working together is success.” -Henry Ford  It’s essential that your team work cohesively and pull in the same direction as you to create a consistent customer...

Yearly Business Plan

A Profit Generator Community Training  Brainstorming and creating your yearly business plan and goals to some may appear as non-productive effort. I disagree. I think creating a solid plan for the following year is one of the most important elements to a successful...

Increasing Customer Communication

A Profit Generator Community Training Your customers are always talking to you. Most businesses focus on the words and miss the important message being communicated If you are listening your customers will always tell you what is important to them and what they want...

Creating an Impact Statement for Your Business

A Profit Generator Community Training In today’s market it isn’t enough to have a great business, a great product or a great service. You need to focus on your customers, understand what is important to them, and clearly communicate the value you offer. If you don’t...