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A Cautionary Tale

I remember feeling sad when Borders announced they were going out of business. I liked the idea of a bookstore where you could pick up a coffee, stroll the store, sit down in a cozy chair and read away. But in the battle of the bookstores, so far Amazon is ahead by a...

Generating Success by Communicating Results

There is a gap between how we think about our business, and how our customers think about our business. In our business we automatically think from business delivery mode – what we are doing in our business, for our customers. It takes stepping outside of our business...
Guidelines for Making Effective Decisions

Guidelines for Making Effective Decisions

We are faced on a daily basis with decisions and choices in our business. Sometimes the concern of making the wrong decision stops us from effective action. First of all no decision is still a decision – and there are direct costs of not making a decision and not...

Special Piranha Target Audience Training

This was a special Target Audience Training for Piranha Members with the Module One material from The Profit Generator Program. Listen to the Audio Recording of the Training. . Have your Notes and Target Audience Needs Analysis exercise in front of you while listening...