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There are two exercises covered in

Module Four – Tactical Strategy:

Tool: The Key Value Identifier

Click Here to use and download Tool

Tool: The Customer Experience Producer

Click Here to use and download Tool

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The Key Value Identifier is an exercise to bring together all of the elements to Developing and Defining an Impact Statement that clearly communicates the value your business provides. An Impact Statement makes it easier to differentiate what you do for your customers, your marketplace and your team.

The Customer Experience Producer exercise builds upon The Customer Experience Designer allowing you to go deeper and to define what you are doing behind the scenes to create your Front Stage Experience.

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Examples of The Key Value Identifier Tool:
Pharmacy example of The Key Value Identifier tool:
Click Here to view and download the example.

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Service example of The Key Value Identifier tool:
Click Here to view and download the example.

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Examples of The Customer Experience Producer Tool:
Pharmacy example of The Customer Experience Producer tool:
Click Here to view and download the example.

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Service example of The Customer Experience Producer tool:
Click Here to view and download the example.