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The Target Audience Needs Analysis™ is an exercise to identify a Target Audience and then discover what are the characteristics of that Target Audience and what is most important to them.

Based on what you think is true – the next step is to test out your assumptions by getting in communication with people from your Target Audience. Ask questions and find out what is really true for them.

This is ALWAYS the first step in creating value and positioning what you offer as a solution – you must first understand who your audience is.