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The Customer Goldmine Analysis™ is an exercise to explore what is the message conveying when your team are asked a question, acknowledges with a thank you or dealing with a complaint.

This is an important exercise (and Module) to share with your team since they are on the front line and have most of the day to day conversations with your customers. Every business has a Goldmine of market research right at their fingertips, the challenge is to hear it and then understand what is really being communicated.

If you are listening, your customers will always tell you what, and solving what they want opens up an unlimited opportunity for growth.