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Seeing Your Business Through the Customer’s Eyes

Seeing Your Business Through the Customer’s Eyes

Do you know what your customers see when they interact with your business? At every touchpoint, whether online or in-person, you’re communicating something, and it’s either strengthening or weakening your brand in the customer’s eye. So, as your customers embark on...
5 Ways You’re Ripping Off Your Customer

5 Ways You’re Ripping Off Your Customer

Your customers are important. After all, without them, you have no business! Everything you do revolves around them — the solution you provide, the experience you create, the language you use — and you deeply care about them. But, as you play this game of business,...
The Hybrid Rethink

The Hybrid Rethink

If you have a traditional brick-and-mortar business, you might think that you’ve got everything all figured out. However, in this day and age, that assumption may be the exact thing that is chaining you down and making success difficult. See, it’s time to rethink...
How to Make Your Team the Hero

How to Make Your Team the Hero

As a business owner, you must make your team the hero when it comes to your customers. After all, they are the face of your business. And, they’re the ones that will make or break the experience your customer has with your brand.  In this post, you’ll learn how to...
Offer More, Spend Less (Yes, IT IS possible!)

Offer More, Spend Less (Yes, IT IS possible!)

What if I told you that you could offer your customers even more than you do now while spending less to do so? This may be contradictory to everything you’ve ever known. After all, offering more should require more time, resources, and energy, right? Wrong!  When you...