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A Cautionary Tale

I remember feeling sad when Borders announced they were going out of business. I liked the idea of a bookstore where you could pick up a coffee, stroll the store, sit down in a cozy chair and read away. But in the battle of the bookstores, so far Amazon is ahead by a...

Sales: A Paradigm Shift

One of the first New Business Rules involves shifting from a transaction-based sale to a relationship focus. Back in the old days, people had relationships with those they purchase goods and services from. Enter the industrial age, and the rise of the...