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Selling Solutions

Whether you’re selling widgets on a street corner or big-ticket, long-cycle products to manufacturers, you have to understand the psychology behind selling. Changes in today’s marketplace have moved from transaction-based selling to relationship-based...

The Secret of the Roush Effect

Re-Post from Seth Godin’s Blog When Gerald Roush died, he left behind the Ferrari Market Letter. This newsletter, which he started and ran, had nearly 5,000 subscribers, paying him $130 a year for a subscription. Do the math! It’s a good living–even...

Make the Competition Irrelevant

Book Review: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne “Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost” The idea behind Blue Ocean Strategy is that most businesses operate in a Red Ocean – red from bleeding from the...