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Don’t Believe the Hype!

A couple of years ago I gave a speech at Joe Polish’s Cash Creation Conference. Based on feedback, it has had the greatest impact of all speeches I have ever given. People still come to me saying “Don’t believe the hype!” – the message had...

Selling the Invisible

Have you ever tried to sell something that is invisible to your customers? Such as selling your customers on the value of your service over the competition? Generally every business has something that they sell, because you can’t touch it or see it, can be a challenge...
Stuck? Try Reframing the question!

Stuck? Try Reframing the question!

Have you ever felt completely stuck in some area of your business (or life)? If you’re like me – probably many, many times! However I came across a very powerful technique called Reframing that is the best “unstucking” solution I have ever seen....

Not Your Fault, But it is Your Problem

“The best way to predict the future is to create it” Abe Lincoln. I was at a Disney Institute Training a couple of years ago at a Pharmacy Development Services conference and a story that they told stuck with me. All of your customer experiences are important because...