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Building a Marketing Campaign

Creating Your Communication to Produce Results A Profit Generator Community Training In today’s market it isn’t enough to have a great business, a great product or a great service. You need to focus on your customers, understand what is important to them, and clearly...

Module Four Tools

There are two exercises covered in Module Four – Tactical Strategy: Tool: The Key Value Identifier Click Here to use and download Tool Tool: The Customer Experience Producer Click Here to use and download Tool . The Key Value Identifier is an exercise to bring...

The Key Value Identifier

The Key Value Identifier is an exercise to bring together all of the elements to Developing and Defining an Impact Statement that clearly communicates the value your business provides. An Impact Statement makes it easier to differentiate what you do for your...