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Selling the Invisible

Have you ever tried to sell something that is invisible to your customers? Such as selling your customers on the value of your service over the competition? Generally every business has something that they sell, because you can’t touch it or see it, can be a challenge...

Customer Complaints to Raving Fans

Complaints are one of the most challenging forms of customer communication, and yet they are often the most important. Complaints often deliver essential information on how to build your business AND an opportunity to turn a customer into a Raving Fan! But most...