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Selling Solutions

Whether you’re selling widgets on a street corner or big-ticket, long-cycle products to manufacturers, you have to understand the psychology behind selling. Changes in today’s marketplace have moved from transaction-based selling to relationship-based...

The Secret of the Roush Effect

Re-Post from Seth Godin’s Blog When Gerald Roush died, he left behind the Ferrari Market Letter. This newsletter, which he started and ran, had nearly 5,000 subscribers, paying him $130 a year for a subscription. Do the math! It’s a good living–even...

In Business, Less is Often More

Have you ever walked into a store looking for a particular product, and even though you are looking right at the shelf you can’t see what you’re looking for? Or you see what you’re looking for but there are so many options you don’t know where to start? Now an...

The Secret to Life is Practice

I listened to an interview once with the great violinist Isaac Stern. He was recounting a story of a fan approaching him and saying “I would give my right arm to play as well as you do” Isaac Stern’s reply was “No you wouldn’t, because...

The New Business Rules for Success – All Industries

Webinar Replay – All Industries As well as building and running your business, you must also deal with the changing marketplace. What has worked for the last 10, 20 or 30 years is just no longer producing the same results. If it feels like you are working harder...