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Building a Marketing Campaign

Creating Your Communication to Produce Results A Profit Generator Community Training In today’s market it isn’t enough to have a great business, a great product or a great service. You need to focus on your customers, understand what is important to them, and clearly...

In Business, Less is Often More

Have you ever walked into a store looking for a particular product, and even though you are looking right at the shelf you can’t see what you’re looking for? Or you see what you’re looking for but there are so many options you don’t know where to start? Now an...

Are you leaving money on the table?

A pharmacy owner I work with surveyed his customers to find out what they valued most about his pharmacy, what improvements the customers most wanted to see. The #1 requested improvement was to start offering delivery. Except the pharmacy already offered delivery! The...

Staying Top of Mind

Staying Top of Mind with your Customers Marketing Alone is Not Enough! I was having a conversation with a business owner in Ireland recently and he made a comment that stood out for me. He said: “Guinness is the best known brand in Ireland, but they noticed that...