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Are You in Control of the Conversation?

When someone asks you what your product or service costs – how do you answer? Do you respond with the price and are left trying to justify it? Or do you use the “what does it cost” question to position the value you has to offer? Same question but...

The Essential Ingredient in Effective Communication

What do you think about when you hear the word communication? Talking? Writing? Telephone?  Email? Texting? Radio or TV? What most people think of as communication, I would consider modes of communication – in other words the method of delivering the message. And with...

Who Creates Your Company Culture?

Every company has it’s own culture – an agreed upon set of working values, habits and environment. My favorite definition is your company culture is what happens when you, as the owner, are out of the office. Do you have an engaged, productive and dynamic...

Selling the Invisible

Have you ever tried to sell something that is invisible to your customers? Such as selling your customers on the value of your service over the competition? Generally every business has something that they sell, because you can’t touch it or see it, can be a challenge...

Motivating Your Team for Results

How many times have you been frustrated in your business?  Too many times to count? How often is that frustration about either motivating yourself as the owner, or motivating your team to engage, participate and produce results? Chances are you have created structure...