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Selling Solutions

Whether you’re selling widgets on a street corner or big-ticket, long-cycle products to manufacturers, you have to understand the psychology behind selling. Changes in today’s marketplace have moved from transaction-based selling to relationship-based...

You Can Be Right OR You Can Have Results

The radio announcer on my local station was discussing a story that caught my attention. It was about a woman who was out entertaining clients at a restaurant and at the end of the night she tipped the waiter $175 instead of the $75 she had intended to. She realized...

The New Business Rules for Success – All Industries

Webinar Replay – All Industries As well as building and running your business, you must also deal with the changing marketplace. What has worked for the last 10, 20 or 30 years is just no longer producing the same results. If it feels like you are working harder...

The New Business Rules for Success – Pharmacy

Webinar Replay – Pharmacy As well as building and running your Pharmacy business, you must also deal with the changing marketplace. What worked for independent pharmacy 10, 20 or 30 years ago is just no longer producing the same results. If it feels like you are...

Sales: A Paradigm Shift

One of the first New Business Rules involves shifting from a transaction-based sale to a relationship focus. Back in the old days, people had relationships with those they purchase goods and services from. Enter the industrial age, and the rise of the...