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Selling the Invisible

Have you ever tried to sell something that is invisible to your customers? Such as selling your customers on the value of your service over the competition? Generally every business has something that they sell, because you can’t touch it or see it, can be a challenge...

Indian MD’s Unorthodox Prescription

Innovative Hospital Cares for Nation’s Poorest – and Turns a Profit! That was the headline of a newspaper article in The Toronto Star on April 2nd, 2011 that caught my attention. Dr. Devi Shetty has built a thriving, profitable hospital business in India and they have...

Make the Competition Irrelevant

Book Review: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne “Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost” The idea behind Blue Ocean Strategy is that most businesses operate in a Red Ocean – red from bleeding from the...