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The Customer Experience Designer exercise enables you to use the Front Stage/ Back Stage and ON Brand/ OFF Brand models to identify the Front Stage Route of your business to create a consistent customer experience that reinforces the value that your business delivers.


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Examples of The Customer Experience Designer Tool:
Pharmacy example of The Customer Experience Designer tool:
Click Here to view and download the example.

Service example of The Customer Experience Designer tool:
Click Here to view and download the example.