A Profit Generator Community Training
- If you don’t clearly communicate the value you provide – why choose your business –customers will choose the lowest perceived price and you will be commoditized
- Value Innovation is when you deliver greater value than what your customers are paying either because you save them more money or make them more money
- To be clear on the value you provide it’s important to be clear on what your company is best in class at – what is your hedgehog?
- The challenges that we experience in our business (and sometimes feel buried under!) are the raw material for your business growth and success
- Even the best ad agencies don’t pull brilliant marketing campaigns out of a hat! There is a creative process that always starts with brainstorming and leads to your marketing message (and impact statement)
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