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I believe all small businesses must position themselves as a trusted resource, not just a provider of products and services. I recently joined Steve Gordon, host of The Unstoppable CEO Podcast, and dove into my belief that small business owners must stop acting like a commodity and start offering solutions to their customers.

There are key things a business must do to stand out from the crowd. It all starts with the customer – and how you interact with them.

Throughout the ongoing pandemic, how we do business and the customer experience has shifted. We have to take the time to adapt and learn how to adjust.

Key Takeaways:

  • Why you should never compete on price
  • 3 things you must do to make your team more effective
  • How to listen to what your customers are saying beyond the words
  • Why putting profit as a secondary consideration in your business… will lead to faster growth

Click here to listen.