Podcast Interview: Your Business is Not What You Sell

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It was a pleasure to speak with Swire Ho on his podcast The Small Business Show. We had a discussing revolving around how your business is not what you sell.

Your business is actually the solution that you provide – the outcome that you create. So instead of focusing on sales, you should be focusing on the solutions that you provide your customers.

Key points from this episode:

  • Your Business is Not What You Sell?  So what is?
  • How can “Microbranding” work to the advantage of a small business?
  • Why should customers choose you instead of your competitors?
  • What is the right messaging to reach your customers?

Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles.