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Price as the Last Resort

Many businesses make the mistake of focusing on price. In other words, when selling their products or services, the first thing they promote is the price. If they want to increase sales, they reduce the price. That puts you in a position of competing solely based on...

Creating a Market of One

A Profit Generator Community Training If you don’t clearly communicate the value you provide – why choose your business –customers will choose the lowest perceived price and you will be commoditized Value Innovation is when you deliver greater value than what your...

4 Walls Marketing

  A Profit Generator Community Training Everything you do is marketing  It’s important in marketing to understand who you are marketing to – your target market  It’s also important to consider different types of marketing and different “zones” of marketing  On...

Company Core Values

A Profit Generator Community Training “Coming together is a beginning. Keeping together is progress. Working together is success.” -Henry Ford  It’s essential that your team work cohesively and pull in the same direction as you to create a consistent customer...