Are You Creating Certainty in the Minds of Your Customers?

by Patti Mara

As an independent business owner, it’s important to think about how you are engaging with your customers and creating a strong sense of certainty in their minds. This is essential to your business’s success, as customers need to be sure that they can trust you and...

Podcast Interview: TURN YOUR TEAMS INTO HEROES & CUSTOMERS INTO RAVING FANS

by Patti Mara

I recently was interviewed by Major Daughter on MDN TV Podcast. We spoke about how to turn your teams into heroes and customers into raving fans by leveraging the opportunity in change and positioning your businesses for success in challenging times. In today’s...

Podcast Interview: Future Proofing Your Business

by Patti Mara

  David Hatch of Leading with Integrity Podcast recently interviewed me regarding how to set up your company for future success Spoiler alert: it’s all about the people, make them heroes to your customers and your customers will become raving fans....

Are you ready for your best year yet in 2023?

by Patti Mara

The challenges over the last several years have continued. As painful as the pandemic has been, it has forced us to drop outdated ways of operating and embrace technology in a new way.  In this post, we’ll discuss progress made (and challenges dealt with) while...

The Best Time to Start Something is NOW

by Patti Mara

It’s coming to the end of the year, and if you’re anything like me, I’m trying to complete open projects, clear up my desk and emails. Are there projects or tasks that you’ve been procrastinating or putting off? Do you have excuses for why you...