We shouldn’t ever be surprised by a recession. After all, everything is cyclical, and the market is no different. So, we know they’re coming! Instead of fearing or dreading recessions, future-forward business owners can embrace, and prepare for them and the...
The Oxford English dictionary defines price as “the amount of money expected, required, or given in payment for something.” On the other hand, value is “the regard that something is held to deserve; the importance, worth, or usefulness of something.” Price-based...
It’s no secret that the world as a whole is going through a tough time. We’re amid a pandemic, after all! At the time of this post’s publishing, Covid has been a global concern for over a year. Even with signs we are coming out of lockdown restrictions, millions of...
Do you know what your customers see when they interact with your business? At every touchpoint, whether online or in-person, you’re communicating something, and it’s either strengthening or weakening your brand in the customer’s eye. So, as your customers embark on...
Recently I joined George Grombacher on the LifeBlood Podcast to talk about the impact of COVID on business. In this episode, we talked about the impact COVID has had, how it’s important to be thinking about innovating in good and bad times, and how to make sure you’re...
