Should You Raise Your Prices?

by Patti Mara

Have you ever felt compelled to raise your prices as a business owner, but you didn’t because you were worried about your customers’ response?  Small business owners often resist raising prices. They will go through extreme measures to delay or  avoid it, even when...

Podcast Interview: Your Spectacular Life with Jodi Weitz

by Patti Mara

In a recent conversation with Jodi Weitz, the Founder and Host of Your Spectacular Life Podcast, we discussed Building Exceptional Customer Service – how important it is for businesses to make their customers fall in love with them, the joy I receive when I see...

Watch out for the Small Giants of the Financial World

by Patti Mara

“We’re in challenging times but also the biggest opportunity of our lifetime.” -Patti Mara Remember when big box stores started falling victim to massive online vendors like Amazon? Now both categories – traditional retailers and online giants – are...

Podcast Interview: James Robert Lay – Banking on Digital Growth

by Patti Mara

It was such pleasure speaking with James Robert Lay, the Founder and Host of Banking on Digital Growth Podcast. An important note for employees that have worked for an organization for an extended period of time is: Customers don’t have the same expertise as you do...

The World is Shifting to Customer-Centricity

by Patti Mara

Think of your own experiences interacting with your favorite businesses. You probably like them because they make it easy to do business with them, communicate with you through your preferred methods, and make recommendations at the right times.  Over the last two...