Every time someone walks through the door of your business (or interacts with you or your team members), you have the opportunity to convert them into a loyal customer, or even a raving fan. (My definition of a loyal customer: someone who chooses your company over and...
Many businesses make the mistake of focusing on price. In other words, when selling their products or services, the first thing they promote is the price. If they want to increase sales, they reduce the price. That puts you in a position of competing solely based on...
A Profit Generator Community Training If you don’t clearly communicate the value you provide – why choose your business –customers will choose the lowest perceived price and you will be commoditized Value Innovation is when you deliver greater value than what your...
A Profit Generator Community Training Most businesses are so busy struggling to increase sales, they miss their biggest advantages – their existing customer base and their team’s collective knowledge and experience As a business struggles, the focus is usually on...
A Profit Generator Community Training Growth is never linear – it goes through very defined stages (regardless of the type of business) The moment you feel stuck in your business, you are probably at the shifting point to enter the next stage of growth – but not...
