I see this over and over again – the entrepreneur and team are so focused on the day to day activities they completely miss the #1 thing that impacts their customers’ decision the most. What is it? The sign outside your store or office. If you have a...
Whether you’re selling widgets on a street corner or big-ticket, long-cycle products to manufacturers, you have to understand the psychology behind selling. Changes in today’s marketplace have moved from transaction-based selling to relationship-based...
Re-Post from Seth Godin’s Blog When Gerald Roush died, he left behind the Ferrari Market Letter. This newsletter, which he started and ran, had nearly 5,000 subscribers, paying him $130 a year for a subscription. Do the math! It’s a good living–even...
One of the most important shifts going on in business lately is the change of focus from transactions to solutions. If you think your business is just about what you sell – think again! Your business is about the value or results – the solutions you...
A couple of years ago I gave a speech at Joe Polish’s Cash Creation Conference. Based on feedback, it has had the greatest impact of all speeches I have ever given. People still come to me saying “Don’t believe the hype!” – the message had...
How many times have you heard: “You didn’t tell me that!” while you know for a fact that you did communicate what they don’t remember you saying? It can be just a minor annoyance, but sometimes, a communication gap can have serious business...
