There’s a High ROI When You Invest in Team Performance

by Patti Mara

Keeping an eye on your bottom line is key to staying in business. How do you generate your best return on investment? You might think the answer is to purchase more ads or invest more in marketing, but – that’s not the full picture. Believe it or not, you’ll...

The Power of Questions

by Patti Mara

What happens to your brain when asked a question? And why is this important? Why are questions so powerful for engaging both our teams and customers? Socrates is famous for asking questions as his teaching method, which is now frequently used in schools and...

Are mistakes fuel for growth?

by Patti Mara

In business, entrepreneurs will inevitably experience failure along the way. Fortunately, failure and mistakes are great opportunities to grow your business. Most growth happens when working towards a goal we haven’t yet achieved or don’t yet know how to reach....

Podcast Interview: Play the Right Game of Business with Patti Mara

by Patti Mara

  I recently had the privilege of being interviewed by Hussein Taleb, the Founder of SuccessGrid Podcast.   Some Talking points were: Identify and design the client experience How to Position what you sell Ways to Increase Profit How to take the Opportunity...

Podcast Interview with Doug Utberg of Terminal Value Podcast – Value Based Branding

by Patti Mara

I recently was interviewed by Doug Utberg of Terminal Value Podcast. We had a great discussion about the importance of establishing a value-based branding plan for your business. This provides you a competitive advantage.                                               ...

Are you fully engaging with your customers?

by Patti Mara

  It’s no longer enough to have a storefront where you stand inside and wait for people to come to you. When you engage with your customers in  meaningful ways, you have what it takes to create long-lasting relationships, glowing reviews, and new customers...